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SAMday - Software Asset Management - RUSSIA
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When: 22nd March 2017
All Day
Where: AEROSTAR Hotel,
Moscow, Leningradskiy prospect, 37 bld. 9
Contact: Anton Boganov

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Dear Partners,


itSMF Russia invites you to participate in the II All-Russian Independent Conference on Software Asset Management – SAMDay-2017 – taking place on 22d of March 2017 in Moscow. The first SAMDay conference, which was held in March 2016, has revealed a great interest in the subject of Software Asset Management among the Russian companies of various size in diverse industries.


It also has corroborated the relevance of such event being an independent forum for sharing practical experience, getting to know more about the new technologies in software and license management, raising competence in licensing rules, asset management and legal practice. More than 300 professionals from 12 Russian cities and other countries has participated in SAMDay-2016. In the plenary and three parallel sessions 27 reports were presented by experts from Russia, UK, France and Sweden, among them were Julien Kuijper – SAM & AM director – SAP IT Infrastucture and Martin Thompson – founder and chief editor of The ITAM Review. The conference agenda was rich and diverse and for many participants it was not so easy to choose only one of three parallel presentations they would like to listen.


To provide every participant with the whole bunch of the conference materials all the performances were audio recorded. Each participant got access to all presentations with original speeches. The accompanying exhibition booths of Russian and foreign software vendors, IT integrators and service providers attracted remarkable interest.


We expect 300-350 participants for SAMDay-2017 for whom the conference partners, SAM practitioners and the industry experts specially invited by the conference board will present their reports on the topics of practical software licensing, implementation and maintenance of SAM business programs, license management automation. Same as last year there will be exhibition all day long where the conference partners can present their products, solutions and services an discuss them with the audience. The model of free set of partner options package is remained for this year too. The model has received a positive partners assessment in 2016.


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